Gayle invented the "Thrive" mantra in 2007 after a shocking battle with breast cancer that involved chemotherapy, radiation, double mastectomy and a full hysterectomy.
Throughout, Gayle refused to let cancer run her life. At the 2008 World Conference on Breast Cancer in Winnipeg, women from all over the world went nuts over the Thrive philosophy. Many saw themselves, their attitudes and efforts so similar to Gayle's.
The Thrive name was introduced and has changed the cancer converstaion forever.